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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers. Email marketing can allow you to create targeted and personalised messages.